Music is subjective, and to be constructively objective over a style of genre that doesn’t necessarily appeal to you is often telling but if you like the genre but hate its overuse of auto-tune that’s an entirely different matter.

 

Hex, the Nottingham-born rapper, dropped his latest chart offering ‘Too Bad’ two days ago. The artist, who thrives on creating a twilight atmosphere to balance contradictory moods, again feels it all too necessary to spray auto-tune like a round of bullets from a DShK all over his track’s vocals.

 

The new single ‘Too Bad’ is a case in point. The beat is dark and aggressive, the arrangement murky with a lullaby simplicity. Hex flows into some flirtatious territory on the melody as he warbles “you’re too bad for me” continually until the verse returns.

 

The production and the melody are better than his previous release and his relationship with his lyrics takes charge when everything else feels dominated by the tailored auto-tune. The rapper has perfectly showcased his writing versatility but, like Kanye West, T-Pain and Young Thug, the overuse of the Cher effect is off-putting.